The forced stay at home for almost a year during the COVID-19 lockdown brought several individuals to the gym. After all, most of them yearn to get back into shape by losing the weight they gained because of binge eating and a sedentary WFH lifestyle. That being said, more and more gyms are springing up all over the place these days.
The surprising fact is that many of the gyms out of all are 24-hour types of facilities. The largest survey of gym members in Australia already evidenced that 11% of gym members plump for the gym that is open 24 hours a day. And why not? This gives the incredibly busy people the chance to commit to their fitness goals as per their own flexible hours.
However, the same comes up with a lot of struggles and challenges for gym owners. Running a 24-hour gym is a huge responsibility and requires consistent efforts if you want to succeed. From offering the best security to gym members to opting for a suitable 24-hour fitness policy, you have to oversee the welfare of both clients and your business.
In this article, you will read how to create the best gym members’ experiences to make your gym business stand out from the competition.
- OFFER CUSTOM MEMBERSHIP PACKAGES
Being a 24-hour gym facility does not always mean that you cannot have basic plans. Some people do not wish to pay extra for 24-hours membership, especially beginners or casual members who rarely exercise. Thus, depending on the types of gym members, you should provide customized membership packages. In short, include both basic membership and 24-hour membership options for clients.
If any client is not sure what they want, you can offer a free trial for the membership package they ask for. This way, they can decide what is best for them, ultimately leading to a boost in your customer satisfaction level.
- INSURE YOUR BUSINESS AND EMPLOYEES
Running a 24-hour gym facility is indeed an opportunity, but it also includes ample risks. These often come from clients who are injured using the equipment, wrong fitness advice, or negligence on the part of your service. They can also accuse your gym of poor services or harassment or file a case against you. This is where the best 24-hour fitness policy enters the scene.
Having 24-hour gym insurance helps to protect your business image in many ways. The significant coverage of such a type of policy consists of third-party liability, crime coverage, personal injury liability, fire & theft, abuse, and more.
- HIRE EXPERIENCED EMPLOYEES
If you are operating an anytime gym facility, you will definitely need to be quite considerate while hiring the staff. Hire professional trainers to ensure that your clients are getting the best guidance possible. Besides, even in the case of other staff members for the cleaning and janitorial department, you ought to go through the deep screening process.
All this will help your gym business seem top-notch in the eyes of customers. The bonus benefit of hiring experienced employees is that it will also minimize the 24-hour fitness cost of the insurance policy as there will be low chances of negligence on their part.
- INVEST IN CCTV CAMERAS
As already said, the 24-hour gym business is a big responsibility. You have to superintend everything that is happening in your gym round the clock. Investing in CCTV cameras can help to lessen your load a bit. This will help you monitor the activities of your employees and gym members without being physically present there.
Moreover, the CCTV footage of a gym can provide strong evidence in the undesired case of thefts or accidents, thereby turning down the anytime fitness cost of your insurance policy.
Opening a 24-hour gym service can be a golden opportunity for entrepreneurs to rise to the occasion. However, the ultimate success is only achieved if you stay strategic about your offerings and risk mitigation management. Thus, wait no more and invest in the best 24-hour fitness policy now. With the safety measure in place, you can have a sound sleep thinking that your gym business is on the right track.