This article is made in order to provide information about the very important part of advertisement used by various organizations and it is plastic business cards. Every day there comes a new method of advertising a business or product in the market. Some of these methods are marvelous but some do not meet the standards. These ideas and advertisement methods are made by keeping in mind all the organizations ranging from large multinational organization to a small or medium size business.
Before knowing more about the plastic business cards we should have enough information about business as well as advertisements. A business also known as an enterprise is an organization designed to provide goods, services or both to the customers. Business may include sole proprietorship, partnership and corporation. A business may be manufacturing that is using raw material and converting it in to a finel product or merchandising that is take product in bulk and than sell it on profit basis.
Either the business is manufacturing or merchandizing, sole proprietorship or corporation it always has a need of advertisement. Advertisement is a form of communication used to persuade an audience (viewers, readers or listeners) to buy your product. The main purpose of advertisement is to create awareness, conviction, preference, liking and knowledge about the product. There are various types of advertisement such as wall painting, radio, cinema, television; adverts, billboards, street furniture components, shopping carts, web banners and you may add plastic business cards in it.
Previously simple business cards made of paper were in great use but we were very specific, we can’t do much experimentation in them due to their stuff, they didn’t have long life time because the paper used in them may get folded or older and lose its attraction very soon. In order to overcome this problem plastic business cards are introduced. They have a long life span and they are also more attractive than the business cards previously used. The stuff or material used in plastic business cards make them more colorful and adorable. Moreover we can do more experimentation and designing in them as compared to business cards made of paper.
The concept of plastic business cards is not very new but it is used by almost all businesses ranging from small to large. One fact of using plastic business cards is that it has so many types and is of so many prices. It has such a great variety that every organization can afford it according to its budget.
Plastic business cards are important in a sense, because they create an image of the product or the business in the eyes of the people so while selecting plastic business cards one has to take great care about its color, design and quality. One more thing that should be taken care of is the nature of business and basic infrastructure of the organization. A plastic business card should be such that it matches the main theme of the organization or business. For example you are selling any sophisticated product and you select a business card of very dark color than it would not match you product and it will not be a good or true representative of your business. In the same way some people sells very traditional product but the design of their plastic business card is modern so in such cases the business cards instead of giving a good impression will give negative image about the product and the organization.
Now a day every company is using plastic business cards according to their needs. Some are simple and other is more colorful and has proper designing. Besides many other things, one good thing about business cards is that you can have your own design, color or logo which you like or prefer on the business cards. You simply have to show the design which you want on your business cards and remaining thing is done by professional people who maker plastic cards.In other words plastic business cards can be made on each individual’s preference and liking.
Another benefit of plastic business card is that it gives the brief introduction of the organization, its address, phone no etc so a person gets all the basic information about the organization or its higher management such as CEO or manager by looking at the card.He also gets some basic information about the nature of product. Most importantly many organizations show there logo such as any design, symbol or name on the business cards. In this way the reader can get to know about the company name or logo as well. In short plastic business cards are the most shortest and easy way to get major information about the product.
When the business are comparatively new such as in there first year than very less no of people know about them and the business also don’t have budget to use various advertisements such as on television, radio or magazines because they require a heavy budget so in such a time plastic business cards are more important because they are mush cheaper as compared to other modes of advertisement so a newly started company must use plastic business cards in order to make it’s public relation and increase it’s contacts. But it doesn’t mean that plastic cards are only important at the start of any business, they have their importance and need through out the life of the business.
Plastic business cards may be general or specific based on the requirement and need of the business. A general plastic business card include the general information about the organization such as it’s address or main office but there are also various cards which are specifically made on the name of the higher management of the organization. Such cards includes the person name such as manager, his education, his rank ,company name in which he is working and his contact information. So this gives a new definition to the plastic business cards.